Dan Hulubei

(Industry leading manufacturer with 50+ million in annual sales)

Director of Marketing: Enlisted to develop the marketing department and create a the US market business-to-business brand strategy. Oversaw marketing, branding, media, PR and trade strategies; developed marketing collateral while focusing on increasing brand awareness and market penetration. Launched new products. Developed key industry partnerships. Played instrumental role in company growth. Allocated marketing resources; tracked budget. Built training and sales presentation programs.

• Revamped branding strategy by creating a new vision and identity while redefining the brand communication strategy and increasing awareness and visibility.

• Created overall marketing and advertising strategy, media plan and allocated resources. Designed new ads and in-house direct mail campaigns. Coordinated several advertising agencies to develop new marketing projects.

• Implemented co-op advertising with strategic industry partners by developing key complementary channel-based alliances.

• Produced and employed cost-effective educational and PR campaigns through conferences, seminars, articles and webinars to industry professional associations. Improved exposure through celebrity endorsements, visual media shows and key industry event sponsorships such as the National Championship.

• Planned and executed integrated tactical marketing programs and direct marketing campaigns. Produced and redesigned marketing collateral, white papers, product specification sheets employing cost reduction solutions.

• Successfully implemented a new trade shows strategy focused on providing business solutions for the traditional and emerging channels.

• Fostered relationships with diverse independent institutions and media to sustain long term growth and exposure.

• Launched new products leveraging media, cost effective introduction strategies, innovation awards and concurrent PR campaigns.

• Developed training modules, demonstrations and sales tools for sales force, end-users, consultants, and strategic partners. Designed framework for future website development.

(Fortune 500, Fast Moving Consumer Goods Industry leader with $33.4 billion in annual sales; sold to Japan Tbco in 1999, forming JT International)

Regional Field Marketing Manager: Promoted to manage 100+ direct and indirect reports in 16 marketing teams spread throughout a large, geographically diverse region. Oversaw marketing, branding, promotions, merchandising, and special event business-to-consumer strategies for the retail, wholesale and hospitality/entertainment channels. Capitalized on strategic marketing partnerships. Negotiated exclusive brand-promoting contracts with strategic retailers and wholesalers. Allocated advertising resources; tracked regional budget. Created in-house training for promotions teams.

• Developed and set strategic regional marketing management direction that delivered rapid results.

• Delivered 11% gain in channel contracts within just 3 months, achieving a sustained market edge in the face of increased competition by reorganizing channel marketing structure to focus on customer relationships.

• Achieved market dominance (45% share in comparison to 20-25% share held by 2 largest competitors) for exclusive branding contracts while expending 40% less advertising resources than the competition.

• Piloted consumer, trade, and channel marketing campaigns that launched and achieved rapid market success for new brand, Winston SuperLights.

• Boosted sales and trial use of brands through creation of innovative sale-out mechanism that proved measurably more effective than traditional programs.

• Increased consumers' brand exposure and awareness while reducing marketing costs by developing co-marketing agreements with complementary strategic partners.

Regional Merchandising & Promotions Manager: Directed new branding launches, strategic marketing, merchandising, and promotion activities for retail, wholesale, hospitality/entertainment and key accounts channels. Supervised 79 direct/indirect-reporting staff. Secured strategic contracts with key accounts and oversaw marketing material supplier relationships. Managed brand awareness projects. Administered regional budget and advertising resources. Teamed in creating training program to help employees adapt to rapid market changes.

• Produced 46% increase in national sales and 27.8% growth in total market share within 6 months through leadership in rolling out launch campaign for a new brand, More. Captured 13.4% of the market for More.

• Played pivotal role in regaining market leader position; increased core brand (Winston) national sales 110%, regional market share 42%, and number of contracted outlets 43%.

• Gained new market opportunities through new integrated marketing programs development.

• Planned and executed 20 national and regional trade and consumer promotion campaigns, developed 68 special projects for targeted advertising, and orchestrated 566 special events.

Regional Field Marketing Supervisor: Promoted and charged with dramatically increased scope of authority, including 3-fold budget increase and 68 direct/indirect reports in 12 marketing, promotion, and merchandising teams. Developed merchandising guidelines, promotional strategies, and product packaging.

• Implemented new "Brand & Street" strategy (personally developed in previous position) that increased brand consistency and improved communication with consumers.

• Heightened core brand market share 181% and boosted regional sales 10%.

• Orchestrated 14 special promotions, 143 targeted advertising projects, and 224 special promotional events.

• Doubled the regional marketing team, ensuring fulfillment of deadlines and continued business growth.

Regional Field Marketing Coordinator: Took over all aspects of the retail and hospitality/entertainment services marketing. Conducted market research to drive new marketing strategies. Negotiated contracts with producers, approved decoration designs, provided post-installation support. Supervised region budget, advertising resources, and 24 staff. Envisioned and led development of a pioneering channel marketing concept that focused on promotional events to heighten brand awareness. Executed 9 trade and consumer promotions; managed 37 special projects.

Additional career achievement with RJ Reynolds as Merchandising Supervisor, Sales Analyst, and Channel Supervisor.

(National distributor of consumer goods products including Colgate-Palmolive, Procter&Gamble, Unilever, and Gillette.)

Logistics Manager: Acted as change agent for improvements to the inventory management processes, dispatching system and warehouse operations. Supervised supply management for the central warehouse, retail and wholesale points of sales. Oversaw inventory, key manufacturer accounts, and product delivery. Managed team of 12 employees.