Dan Hulubei

Picture of Dan Hulubei
Address: Newton, Massachusetts
Product/Project Management & Marketing - New Product Development - Marketing & Brand Management

Seasoned professional with a pragmatic, entrepreneurial approach, flair for problem solving and collaborating across the organization. Extensive experience in new product development, project & product management, marketing, category & channel management, building and expanding market presence, brand awareness and working towards generating business growth and driving traffic within highly competitive markets. Deep understanding of market needs and customer behavior, with 17+ years of experience in both B2C and B2B environments. Successfully rolled out new product lines, business initiatives and defined marketing strategies that increased market share. Produced growth and enhanced profitability while building efficient operations and infrastructures to meet the demands of new growth. Skilled strategist with proven record of success working for small, mid-size and Fortune 300 companies.

Expertise and knowledge in areas such as:
Professional Highlights

TWG, a division of Newell Brands, 2011 - Present

Senior Strategic Planning Manager

Responsible for handling the current strategic planning & analytical demands working with the Finance, IT and Sales & Marketing teams. Managing forecasting & budgeting software, related enhancements, coordinating with teams across divisions for the collection and integration of data, and presentation of the budget to executive team.

Senior Product Manager

Charged with overseeing several major product sales groups in excess of $140 million in annual sales. Complete life-cycle management, including product development, growth, marketing, planning and promotional strategies, go-to-market strategy, pricing, P&L and forecasting. Grew categories managed by $35+ million within 6 years. Responsible for delivering revenue for the lines managed, driving cost savings and delivering on the bottom line. Spearheading new business development programs including new market expansion, innovation, key initiatives and promotions while leading cross-functional team.

Previous position with TWG Inc.: Product Marketing Manager
Irinox USA, 2006 - 2011

Director of Marketing

Led the marketing department and created the US market brand strategy for the software embedded specialty appliances. Revamped branding strategy by creating a new vision and identity while redefining the communication strategy and increasing awareness and visibility. Developed training modules, sales demos and other selling tools for reps, consultants, and key partners. Redefined brand messaging by focusing on the unique advantages of the proprietary firmware and core competencies. Developed marketing collateral while focusing on increasing brand awareness and market penetration.

Attended MBA program and Advanced Post Graduate degrees at Rivier College
RJ Reynolds, 1997-2002

Regional Field Marketing Manager

Managed 100+ direct and indirect reports in 16 marketing teams spread throughout a large, geographically diverse region. Oversaw marketing, branding, promotions, merchandising, and special event business-to-consumer strategies for the retail, wholesale and hospitality/entertainment channels. Capitalized on strategic marketing partnerships. Negotiated exclusive brand-promoting contracts with strategic retailers and wholesalers. Allocated advertising resources; tracked regional budget. Created in-house training for promotions teams.

Regional Merchandising & Promotions Manager

Supervised 79 direct/indirect-reporting staff. Secured strategic contracts with key accounts and oversaw marketing material supplier relationships. Managed brand awareness projects. Administered regional budget and advertising resources.Played pivotal role in regaining market leader position; increased core brand national sales 110%, regional market share 42%, and number of contracted outlets 43%.

Additional positions held with RJ Reynolds include Regional Field Marketing Supervisor, Regional Field Marketing Coordinator, Channel Supervisor, Merchandising Supervisor and Sales Analyst.

Concrete Commerce Distribution - Logistics Manager, 1995-1997

Education & Training

M.B.A. in Marketing, Rivier College, Nashua, NH

Postgraduate Certificate in Marketing, Rivier College, Nashua, NH

Postgraduate Certificate in Management & Organizational Behavior, Rivier College, Nashua, NH

B.S. in Computer Science, Politehnica University

Languages: Fluent in English, Romanian, advanced in French with understanding of Spanish and Italian.

Additional skills: Agile Methodologies, MS Office Suite, MS Excel, SQL.